项目来源

韩国国家研究基金(NRF)

项目主持人

박성억

项目受资助机构

중원대학교

立项年度

2013

立项时间

未公开

项目编号

2013S1A5A8025441

项目级别

国家级

研究期限

未知 / 未知

受资助金额

20000000.00韩元

学科

예술체육

学科代码

未公开

基金类别

학술·인문사회사업-SD-Research-신진연구자지원사업(인문사회)

关键词

컬러 ; 어포던스 ; 컬러어포던스 ; 공공서비스디자인 ; Color ; Affordance ; Color Affordance ; Public Service Design

参与者

未公开

参与机构

未公开

项目标书摘要：Research Summary:[1]Study of preceding research on relevant fields ▸ Study of preceding research on public service design ▸ Study of preceding research on affordance ▸ Study of preceding research on color psychology and affordance[2]Study of documents and cases(mainly in public service design)▸ Study of documents and cases on color psychology,color application in design-Study of documents and cases on the basic quality of colors and theories on colors(color psychology,association,and perception)-Study of documents and cases on behavior inducement by colors-Study of documents and cases on the customer behavior in color marketing theory-Study of behavior psychology using color dynamics(color conditioning)▸ Study of documents and cases on the application of affordance-Study of documents and cases on the perceptible and practical qualities of affordance-Study of the scope of functions of affordance as a strong cue for manipulation-Study of the usefulness of affordance that makes perceiving the environment easy-Study of documents and cases on the existence of cognitive,sensory,and physical affordance ▸ Study of documents and cases on customer behavior psychology-Study of documents and cases on customer behavior psychology and behavior psychology marketing-Study of documents and cases on communication theory and visual elements of information expression-Study of various theories and cases on designs that are meant to affect perception,cognition,emotion,and behavior[3]The concept establishment and case analysis of color affordance ▸Study and analysis of theoretical background of color affordance-Analysis on relationship between color psychology and color affordance-Analysis on relationship between customer behavior psychology and color affordance-Analysis on various design theories to establish the concept of color affordance ▸Study and analysis on categories of color affordance-Study of categories and qualities of color affordance(cognitive,sensory,and physical affordance)-Study of means and scope of application based on the categories of color affordance ▸Study and analysis on the application of color affordance in design-Study of application of color affordance in design and case analysis[4]Study of situations of color affordance and elements of application in design ▸Cognitive situation(Design to help user’s understanding of information)-Study of attributes that make users learn something-Study of interaction,attaching meaning,arousing curiosity-Study of situations of design:clarity,accuracy,predictability,consistency,compatibility,evasion of mistake,arrangement and grouping,relationship,persuasiveness ▸Perceptive situation(Design that makes users feel comfortable about information)-Attributes of design that makes users feel cognitive and physical input sensorially(symbols,metaphors,associations,and stakeout)-Study of situation of design:complexity of arrangement,drawing attention of users,visibility,distinctiveness,clarity,appropriateness of color use,possibility of spotting ▸Behavioral situation(Design to help users search information)-Attributes of design that helps trigger physical behavior in a certain situation(inducement of behavior,restrictive-active behavior)-Study of situation of design:the difficulty of manipulation(behavior)of objects,physical fatigue,stress,appropriate approach and size,shape of objects,consistent location of objects,and efficiency of manipulation(behavior)of objects[5]Selection and analysis of public service design for application of color affordance ▸Study and selection of fields where the concept of customer behavior inducement can show clearly ex)-Complicated road signs and signs on ground surface(precast pavers,color adjustment on the ground surface and road signs)-Facilities and behavior induction signs in public places-Induction signs in big hospitals,paper envelopes for medicine,patient gowns,distinction of hospital buildings(ex-use of different color pills for different sickness:cough,headache,bronchitis,and stomachache)-Library:categorization of books in library(different colors for different bookshelves and the use of colorful moving line)-Big underground parking lot:division of space using colors and the use of colorful moving line-Colorful labeling on food(industrial products):the amount of artificial additives,use of a specific color for environment-friendly products[6]Survey and statistical analysis ▸Selection of survey method and respondents-Application of color affordance in the chosen field of public service design-In case that survey is impossible in real situation,simulate the situation using 3D-Selection of respondents,drawing up questionnaires and a checklist-Acquisition of comparable data through 2 sessions of survey ▸Statistical analysis and verification-Analysis using statistical package of statistical program-Use of coefficient,Cronbach’s α,to verify the credibility of questionnaire-Use of frequency analysis and crosstabulation analysis-Use of Chi-Square to verify questionnaire according to different groups