项目来源

韩国国家研究基金(NRF)

项目主持人

양영순

项目受资助机构

세종대학교

项目编号

2022S1A5B5A17043826

立项年度

2022

立项时间

未公开

项目级别

国家级

研究期限

未知 / 未知

受资助金额

14000000.00韩元

学科

사회과학

学科代码

未公开

基金类别

학술·인문사회사업-SD-Research-학문후속세대양성

关键词

생태관광 ; 자원해설 ; 장소감 ; 측정항목개발 ; 합의적질적연구(CQR_M) ; Eco-tourism ; Interpretation ; Sense of place ; Scale-development ; Consensual Qualitative Research_Modified

参与者

未公开

参与机构

未公开

项目标书摘要：Research Summary:This study aims to utilize the sense of place perceived by tourists in marketing through interpretation services provided at eco-tourism destinations.Through previous research,we examined the concept and characteristics of sense of place that mediate place experience and tourist destination loyalty behavior,and attempted to derive the types and components of sense of place through content analysis of qualitative data.In addition,in order to expand the study by developing measurement items for sense of place,Consensual Qualitative Research_Modified was applied as a methodology in the data interpretation process.Because multiple researchers form a team,CQR_M can avoid researcher bias and expectations during the data analysis process and has the advantage of qualitative research that is advantageous in exploring phenomena.Compared to traditional consensual qualitative research actively applied in counseling psychology,CQR_M is generally suitable for discovery-oriented and exploratory research rather than deliberative analysis of phenomena.After forming a consensus team and research design,the questionnaire is submitted in an open-ended format.We plan to develop and conduct a survey online.Using the types and components of sense of place derived based on the analysis results as basic data,we aim to develop measurement items for sense of place through ecological interpretation experience and seek theoretical contributions and practical implications.

Application Abstract: Research Summary:This study aims to utilize the sense of place perceived by tourists in marketing through interpretation services provided at eco-tourism destinations.Through previous research,we examined the concept and characteristics of sense of place that mediate place experience and tourist destination loyalty behavior,and attempted to derive the types and components of sense of place through content analysis of qualitative data.In addition,in order to expand the study by developing measurement items for sense of place,Consensual Qualitative Research_Modified was applied as a methodology in the data interpretation process.Because multiple researchers form a team,CQR_M can avoid researcher bias and expectations during the data analysis process and has the advantage of qualitative research that is advantageous in exploring phenomena.Compared to traditional consensual qualitative research actively applied in counseling psychology,CQR_M is generally suitable for discovery-oriented and exploratory research rather than deliberative analysis of phenomena.After forming a consensus team and research design,the questionnaire is submitted in an open-ended format.We plan to develop and conduct a survey online.Using the types and components of sense of place derived based on the analysis results as basic data,we aim to develop measurement items for sense of place through ecological interpretation experience and seek theoretical contributions and practical implications.