광고산업 ; 광고매체 ; 광고비 ; 매체별 광고비 예측 ; advertising industry ; advertising expenditure ; advertising media
参与者
한상필
参与机构
未公开
项目标书摘要：Research Summary:This study is designed to predict the adversiting expenditure of Korea in 5 years.Time series,SUR methods and regression analysis were used for exploring the data.The results showed that the total advertising expenditure in 2015 are predicted to 9666 billion wons.On the basis of the findings,implications are discussed for academicians as well as practitioners.
Application Abstract: Research Summary:This study is designed to predict the adversiting expenditure of Korea in 5 years.Time series,SUR methods and regression analysis were used for exploring the data.The results showed that the total advertising expenditure in 2015 are predicted to 9666 billion wons.On the basis of the findings,implications are discussed for academicians as well as practitioners.
